Must My Wannabe Content Creator Friend Cease Using People for Content?

The Prosecution: One Friend's Perspective

At times I'm recorded while having a meal. It's jarring to spot myself on her Instagram – it’s like a sudden shock.

My best friend of a decade, Marielle, calls herself the “creativity monarch”. It can be amusing for a bit, but it weighs on our friendship.

She is an extrovert, there's a constant urge the need to record everything all the time. When we eat out, her motto is, “The camera eats first,” and takes photos with the flash on, which induces embarrassment. It's unpleasant when strangers see her posing or filming – I get vicarious awkwardness. Another annoyance is because the food gets cold.

She's not quite an online personality yet, but she is trying to be. She creates vlogs about city life, her daily routine, and her styling career. The material is quality, I’ll give her that, but I don’t want to be dragged into it. On occasion I'm captured while I’m eating, or just accompanying her. Later, I appear on her feed later, and it comes like a jumpscare: I might be bare-faced, an awkward face or photographed mid-bite. It feels invasive.

Marielle also expects me to record her at inopportune moments. Sometimes I’ll be talking to someone else, or we’ll just be spending time in the street. I feel like our bond has turned into me being her unpaid videographer. She has the means to hire someone if she wanted professional shots. When I brought up my discomfort about this arrangement, she dismissed it. I've been invited to several brand events, which were appreciated, but that doesn’t make up for all the time and effort I invest assisting her create material.

I appreciate that she has supported me with my career in design, but I resist our friendship to become merely a tally of favours. I don’t feel she’s fake or inauthentic, but at times it seems that if recording starts, we will start performing in a way that presents a favorable image for her channel.

Her directive is, “OK, look happy!” and record me smiling with another. It’s so silly. It's crucial her to understand that our 10-year friendship still has limits. I love being with her, but I also want to enjoy it without being recorded, altered, or shared for an viewers. I’m not a prop for her online persona.

The Defence: Marielle

I hope my friend to see that the creations we produce together can get us an opportunity.

I am passionate about shooting content. It's more than a hobby; it’s part of who I am. Producing content and documenting experiences online enables me to express myself and engage with people in new ways.

I don’t see myself as a professional creator yet, but it's savvy to generate income from your passions. I look up to people on TikTok who pull off that aesthetic of casual, DIY content creation.

Creating content is my version of engaging with life: noticing the details, posting them with an audience that appreciates the craft behind it. I never intend to make my friend uneasy. Taking her to industry events was my way of sharing opportunities, providing her a chance to experience exclusive moments that could benefit her career in design too. That isn't blackmail, it’s just being realistic.

I’d still take her to such functions even if she refused to assist me, but I desire her to see the benefits the content we create together can get us: a foot in the door. I know not all people likes being filmed, but often spontaneity is what makes material authentic. Appearing on video from time to time is an inherent aspect of being my companion. I would delete anything she requested, but she hasn't made such a request yet.

I don't demand anybody to be my private filmmaker, but companions support one another in minor capacities. My assumption was recording a clip now and then would be enjoyable for her. Creativity flourishes in collaboration, and having Beth around makes projects lively and pleasurable. I don't compel her to take part in anything, and I would never deliberately humiliate her. But creating content jointly occasionally is part of how I record our shared experiences.

I value our friendship deeply and don’t want content creation to drive a wedge between us. I’m willing to find middle ground: like requesting permission before recording, and avoiding angles that might make her self-conscious.

This isn’t about control, it’s about expressing my perspective while still considering hers. Clearly making content is not a replacement for genuine friendship: it's merely part of how I experience life and I want her to be included in a way that’s enjoyable for each of us.

The Jury: Public Sentiment

Is it right for her to stop recording herself and Beth when they are socializing?

There’s nothing more excruciating than having a friend film you. I understand that it's her job, but I wouldn't ask friends come to my workplace. Perhaps she can find like-minded creators to create content with. Given the uncertain future of technology, personal relationships are the only thing we have – don’t waste them!
A respondent, 25

When pursuing something professionally, you can’t ask your friends for help every time, even if they have done it before. If Marielle loves shooting, that doesn’t mean all those around her is content. She must to honor Beth’s privacy.
Another reader, 26

Marielle might love producing videos and showing off her life publicly, but it’s not for everybody. It’s nice she has helped her friend professionally, but she needs to listen to what her friend desires.
A commenter, 27

It sounds like you value each other, so hold on to that and make sure it’s the priority in your friendship. Create some authentic experiences, where true emotions are stored, not online archives. Even celebrities who seem to reveal their worlds actually have more secrecy than it appears.
One opinion, 53

Marielle appears to be not fully engaged nor genuine when she’s with Beth – she’s working. Each appears confused as to what’s reasonable. The answer lies not in trying to alter one another, but in each establishing clear boundaries around what feels acceptable to them and seeing if there is an acceptable middle ground.
A final view, 71

Your Turn to Be the Judge

In an online poll: is Marielle over-exposing their bond?

Joseph Hunter
Joseph Hunter

A seasoned gaming analyst with over a decade of experience in reviewing online casinos and sharing winning strategies.